Bit.ly homescape generator8/28/2023 ![]() ![]() “We are very excited about the acquisition because it elevates the company to another level,” Gabriner added. ![]() In the past 18 months, Bitly has grown over 170% in its customer base, and the link-in-bio feature is currently in private beta, launched a couple of weeks ago. Overall, he considers this not only an acquisition, but a growth story of two companies “growing at a rapid clip,” and their combination acting as an accelerant. In fact, he said the company is in the process of adding new employees - there are now over 50 open positions across the German and U.S. We are still in relatively early stages of use cases, and we see new ones each week.”īitly is in the process of integrating the Egoditor team, all of whom will be continuing, Gabriner said. “Use cases have exploded, and not just in restaurants to access menus, but in everything from real estate to retailers, nonprofits and even dental offices. “It created a situation where the focus became on touchless ways customers can interact with businesses, and what that has done is set off a behavior change,” he told TechCrunch. Gabriner said it wasn’t until Google and Apple enabled phone cameras to scan the codes that it drove adoption again. The QR code itself is not new, having been around since the 1990s, with attempts by Snap and others to “ make it cool” in recent years after people didn’t want to download QR code reader apps. It was founded in 2009 by Nils Engelking and Nils Drescher and serves over 10 million users in more than 190 countries, including clients like Starbucks, Zalando and Salvation Army. Egoditor, headquartered in Bielefeld, Germany, provides end-to-end tools for the design, delivery, management and analytics of QR codes.
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